The Psychotherapy & Wellbeing Consultancy - Wales 1 Page Business Plan
Overview
The Psychotherapy & Wellbeing Consultancy - Wales has a clear business objective to develop, produce, promote and distribute understanding of our customer's needs. Deliver positive outcomes through developing clients' wellbeing by increasing knowledge via appropriate products and services. These products and services have been developed over the past three years with a core focus on addressing the key customer problems and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be a critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Psychotherapy & Wellbeing Consultancy - Wales has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as: 'The need to provide high quality practice based and evidence informed, one to one and group based activities, designed to address the needs of clients with chronic neurodegenerative disorders or complex psychosocial - mind - body problems, that interfere with quality of life and overall wellbeing.. This is a critical issue for our selected target market of both older and working age adults presenting with complex and sometimes fluctuating physical and mental health difficulties.
The Value Proposition
The Psychotherapy & Wellbeing Consultancy - Wales is uniquely positioned to deliver value to these target markets. "The Psychotherapy & Wellbeing Consultancy - Wales will provide a service to both individuals experiencing complex psychosocial and physical health needs, as well as the organisations that support them, with a high quality, value driven approach to meet all their needs.." In order to be able to deliver on this value proposition, our unique skill sets, experience and range of accredited and fully qualified associates, sets us apart from our competitors, in providing both a range of group based programmes, but also allows us to offer 'Bespoke', tailor made one to one interventions, offering input from a multidisciplinary perspective. Backed up by a clear research agenda.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Understanding Outcomes Wellbeing Knowledge market. We consider our key competitors to be:
Cyncoed Counselling.
R & R Consulting.
Talk in the Bay.
Healthcare Insurance Companies.
The NHS.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with
Cyncoed Counselling.
R & R Consulting.
Talk in the Bay.
Healthcare Insurance Companies.
The NHS. by using the skills of our creative & talented workforce to develop innovative and sustainable practices to not only out perform our competitors, but also to attract new partnerships across sectors within the behavioural healthcare market. Additionally, we have:
Over 20 years experience in working with clients with chronic neurodegenerative disorders and complex mind - body problems.
Core specialist experience .
Clarity in purpose.
Purpose in aims.
Social Enterprise Development skills which will allow our company to 'stand out' from the rest.
Key Strategies
Over the next six months our focus will be to:
"Develop a client centred approach to wellbeing, informed by high quality interventions and practice based research into the psychosocial needs of people living with chronic neurodegenerative disorders such as, Parkinson's Disease and Parkinson's Plus Syndromes."
Additionally, we aim to support clients from all ages and backgrounds living with chronic disability.
We will achieve this through high quality one to one and group based interventions, as well as through:
1. Training, supporting and supervising healthcare professionals working with complex psychosocial and health - related needs.
2. Training, supporting and supervising individuals living with chronic disability in becoming Peer Counsellors for others experiencing their difficulties.
3 Health focused research with the aim of improving the lived experiences and overall Wellbeing of people living with complex mind and body problems.. This task will be undertaken in the context of our broader strategy to expand the client base over the next 12 months to include developing partnerships with the NHS via the 'Any Qualified Provider' (AQP), tendering process, as well as voluntary sector organisations and private sector managed healthcare and health insurance companies, such as Spire, The Priory, AXA etc.
We also aim to have a completely developed business plan outlining the case for a 'Social Enterprise Company', working within a 'non - profit' based model, that is both accessible and sustainable and prepared for growth in the future.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next two years are:
Produce full business plan for social enterprise sector of the business.
Undertake, publish and disseminate high quality research into innovative approaches towards working with people with chronic disability and mind - body problems.
Launch training company for healthcare professionals and clients.
About this document
Understanding Outcomes Wellbeing Knowledge Business Plan
This document was created by Jack of The Psychotherapy & Wellbeing Consultancy - Wales using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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