RJ Joinery 1 Page Business Plan
Overview
RJ Joinery has a clear business objective, this is to produce joinery work, gardening and brickwork services. These services have been developed over the last 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are very important long term objectives.
The Customer
RJ Joinery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process and thorough market research, we have validated the key customer problem as having unsafe living conditions and poor original joinery work in the property, this also applies to gardens and exterior brickwork. Because of this we aim to renew the work on the building and give more of a homely feeling to the property. This is a critical issue for our selected target market being home owners.
The Value Proposition
RJ Joinery is uniquely positioned to deliver value to home owners. "RJ Joinery will Provide new, fresh and reliable work to our customers that is bigger and better than our competition." In order to be able to deliver this value proposition, we, with our fresh ideas and our deep market research are able to have a different approach to the work we are given. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the joinery, gardening and brickwork market. We consider our key competitors to be:
MLS Joinery
Counter Factory
DT Fishwick joiners . Our understanding of these competitors has been used to refine and rethink our strategy and value proposition. We believe that we can compete effectively with MLS Joinery, Counter Factory, DT Fishwick joiners by having fresh qualifications, new ideas, unique selling points, friendly staff and fantastic value for money.
Key Strategies
Over the next 6 months our focus will be to mainly advertise, appoint a sales manager, conduct new market research. This task will be undertaken in the context of our broader strategy to, i.e. to offer new services to our customers
expand company, appoint new staff, acquire new means of transport, maximise advertising, conduct new market research,
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a new service/s, reach our 100th customer and expand the business throughout the North West.
About this document
Joinery Gardening Brickwork Business Plan
This document was created by Ryan of RJ Joinery using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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