Remedy Spa 1 Page Business Plan
Overview
Remedy Spa has a clear business objective to distribute organic cannabis and hemp products and holistic services. These products and services have been developed over 1 Year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Remedy Spa has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of safety in the recreational industry. This is a critical issue for our selected target market of 21+ Spa Retreatees.
The Value Proposition
Remedy Spa is uniquely positioned to deliver value to 21+ Spa Retreatees. "Remedy Spa will provide safe access for organic cannabis and hemp, with a spa environment and services to increase wellness." In order to deliver on this value proposition, our establishment will be a members only spa retreat that is an urban getaway for those who want to experience all around healing through a natural and organic path and the enjoyment of simple relaxation.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors from the medical cannabis industry to be aware of and the possibility of many new storefront beginning with the start to the recreational industry. There is now word of any businesses similar to ours even in the medical industry. Our understanding of these competitors, or lack thereof, has been used to refine our strategy and value proposition. We believe that we can compete effectively with the new storefronts and possibilities. The medical cannabis industry is flourishing but is being threatened by the impending start of the recreational industry beginning in Washington. There are no businesses that address the safety and organic healing needs of the medical industry patients, while adhering the new standards and regulations of the recreational cannabis industry.
Key Strategies
Over the next 6 months our focus will be to find local growers and artisans with recreational licenses and make relationships, find investors for the spa location and retail aspect, and design all marketing and branding material. This task will be undertaken in the context of our broader strategy to Hire local massage therapists, acupuncturists, reflexologist, nutritionalist, yoga and Pilates instructor, aesthetician, management and service staff, and small retail staff. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain Resellers License from Liquor Control Board; Launch campaign for grand opening event; Obtain 300 customers within 2 months of opening.
About this document
Organic Herbal Rememdies Business Plan
This document was created by Kayleigh of Remedy Spa using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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