Watoto Fiji 1 Page Business Plan
Overview
Watoto.Fiji has a clear business objective to distribute Baby & Children's Clothes & accessories. These products have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Watoto.Fiji has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as providing new, up to date and innovative Kids accessiors. This is a critical issue for our selected target market of Mothers, Families with Children, parents & future Parents.
The Value Proposition
Watoto.Fiji is uniquely positioned to deliver value to Mothers, Families with Children, Parents & future Parents.
Watoto.Fiji will deliver affordable products, listen to customer needs and constantly offer new and innovative products.
In order to deliver on this value proposition, we constantly strive to be updated about our customer needs and wishes, through various surveys and feedback opportunities. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Baby & Children's Clothes & accessories market. We consider our key competitor to be: Nippons Baby shop. Our understanding of this competitor has been used to refine our strategy and value proposition.
We believe that we can compete effectively with Nippons Baby shop by offering:
- a wider range of products
- more affordable prices
- online ordering facilities
- option of home delivery
Key Strategies
Over the next 6 months our focus will be to:
- extending the costumer base
- Becoming known to a wide customer base
- accquiring items that most customers love
- sell with profit, but under usual market price compared to competitors
This task will be undertaken in the context of our broader strategy to:
- an extensive range of kids products, toys, accessories, dipers, moms equipments, etc
- move from only online sale to opening a walk-in store
- offer alternative product
- offer a delivery service
- start customer loyalty program, points collection and redeeming system
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 1 year are:
- Automated online ordering and payment Home Delivery Opening a walk-in Shop
About this document
Baby & Children's Clothes N accessories Business Plan
This document was created by Tumaini of Watoto Fiji using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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