Food2You Business Plan

Food2U 1 Page Business Plan

Overview

Food2U has a clear business objective to distribute groceries services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Food2U has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as desiring the comfort of being able to shop for groceries online and having them delivered to their house. This is a critical issue for our selected target market of seniors and busy families.

The Value Proposition

Food2U is uniquely positioned to deliver value to seniors and busy families. "Food2U will Provide a service that allows you to stay home or work while having your groceris purchased and delivered to you." In order to be deliver on this value proposition, we Food2U provides a fast and reliable service by guaranteeing all your grocery in a perfect state and at the schedule you have requested. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the groceries market. We consider our key competitors to be: We shop and deliver and APFEL Fresh Market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We shop and deliver and APFEL Fresh Market by focusing on the city of Weston and therefore we offer a customer relationship and a faster delivery.

Key Strategies

Over the next 6 months our focus will be to to acquire customers; advertising will initially be focused on senior buildings as well as family residential neighborhoods and this will be by use of flyers. Also, the website for online grocery shopping will be constantly advertised in social media that directs to Weston. Lastly, I will approach restaurants that will agree to have flyers of my service.. This task will be undertaken in the context of our broader strategy to after having reached my goal of gaining customers, my focus will shift to grow profitability which I plan on achieving by having a month revenue GREATER than $2,000 per month. This I will reach through more advertising and offering even more products.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: By the month of October, be doing at least 5 deliveries per day Have 100 costumers before December Increase the grocery products offered

About this document
This document was created by Natalia of Food2U using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.