Homeboys Ink 1 Page Business Plan
Overview
Homeboys Ink has a clear business objective to develop, produce, promote and distribute Tees silkscreen printing products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Homeboys Ink has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Make quality print. This is a critical issue for our selected target market of Making it difference.
The Value Proposition
Homeboys Ink is uniquely positioned to deliver value to Make it difference. "Homeboys Ink will Provide a high quality product and eye candy design." In order to be deliver on this value proposition, we Simply don't think it , ink it. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Tees silkscreen printing market. We consider our key competitors to be: Rise of brutality, tiga south, mermolie ink . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Rise of brutality, tigasouth, mermolie ink by Making simple but colorful and meaningful design .
Key Strategies
Over the next 6 months our focus will be to produce a different design and add new product like hoody ,tank top and raglan. This task will be undertaken in the context of our broader strategy to Expand into a new product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customer, Launch new product, and Return of investment
About this document
Tees silkscreen printing Business Plan
This document was created by Edmond of Homeboys Ink using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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