Shoppe My Style 1 Page Business Plan
Overview
Shoppe My Style has a clear business objective to develop, produce, promote and distribute Affordably Revamped Fashion products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers while establishing credibility and a positive reputation. Customer acquisition is considered to be our critical activity as we are seeking to grow the number of our customer base. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Shoppe My Style has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the inability for individuals to be unique when it comes to their personal style. Shoppe My Style will allow this through the variety and originality of scouted merchandise. This is a critical issue for our selected target market of Avid Fashion Lovers.
The Value Proposition
Shoppe My Style is uniquely positioned to deliver value to Avid Fashion Lovers. "Shoppe My Style will provide a resale service that allows individuals to express themselves through one of a kind clothing while creating looks that will last well beyond the current season." Immense experience in the fashion industry as well as working as a stylist and fashion photographer will allow this value proposition to be delivered, as vintage dealing is something that I have gained immense knowledge about. Being able to offer timeless, quality pieces in a new, modern way is what is missing from the market. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Affordably Revamped Fashion market. We consider our key competitors to be: Goodwill, Salvation Army and Plato's Closet. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Goodwill, Salvation Army and Plato's Closet through the originality and personification of each individuals shopping experience at Shoppe My Style.
Key Strategies
Over the next 6 months our focus will be to use social media to promote the new product and service line, as well as collaborating with other up and coming independent businesses to push and promote Shoppe My Style to their growing client base. This task will be undertaken in the context of our broader strategy to expand the services offered. Within 12 months, Shoppe My Style hopes to be a complete image consulting firm from start to finish. Consulting services will also be coupled with personal shopping, closet auditing, look book creation and much more. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: Launching a 'Back to School' Pop Up Shop, Obtaining a Customer Base of at least 250 people and Offering Services, Products and Events that Engage and Grow Our Customer Base while Transforming 'Shoppe My Style' Into a Household Name.
About this document
Affordable Fashion Revamped Business Plan
This document was created by Ariona of Shoppe My Style using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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