MillyBoo Designs 1 Page Business Plan
Overview
MillyBoo Designs has a clear business objective to produce Party decor products and services. These products and services have been developed over 9 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
MillyBoo Designs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as an ability to create Beautiful and cohesive events. This is a critical issue for our selected target market of Mothers.
The Value Proposition
MillyBoo Designs is uniquely positioned to deliver value to Mothers. "MillyBoo Designs will create beautiful designs that allow you to deliver a stunning event.." In order to be deliver on this value proposition, we are competive in the market and creative in our designs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Party decor market. We consider our key competitors to be: Fairydust Stylish Stationary
Style me gorgeous. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fairydust Stylish Stationary
Style me gorgeous by being Much more competitive in price with often more detailed products.
Key Strategies
Over the next 6 months our focus will be to Market the business more widely than just Facebook . This task will be undertaken in the context of our broader strategy to Create complete party boxes. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product, Gain key customer base and Expand into web page retail.
About this document
Party decor Business Plan
This document was created by Kelly of MillyBoo Designs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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