Nameit Chelt 1 Page Business Plan

Personalised Gifts Business Plan

Nameit Chelt 1 Page Business Plan



Overview
Nameit Chelt has a clear business objective to develop Personalised Gifts.
These products have been developed for over 7 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer

Nameit Chelt has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as being the need to purchase a gift that is both unique and fun for a reasonable cost. This is a critical issue for our selected target market of Parents with young children.
The Value Proposition


Nameit Chelt is uniquely positioned to deliver value to Parents. "Nameit Chelt will Create and produce a personalised gift that is both fun and unique." In order to deliver on this value proposition, we will create and produce items to the specific request of the customer for a very competitive price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors

We have a number of competitors within the Personalised Gifts market. We consider our key competitors to be: 'Not on the high street' Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 'Not on the high street' by creating personalised gifts at a more competitive price.

Key Strategies

Over the next 6 months our focus will be to train a new staff member and expand the premises. This task will be undertaken in the context of our broader strategy to Create new products . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To train new staff members so we can accept more orders and create new products.
About this document
Personalised Gifts Business Plan
This document was created by Maxine of Nameit Chelt using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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