Snow Cones & Skateboards 1 Page Business Plan

Snow cones and skateboard rentals Business Plan

Snow Cones & Skateboards 1 Page Business Plan



Overview
Snow Cones & Skateboards has a clear business objective to distribute snow cones and provide skateboard rentals. As this is a new idea, it has never been practiced before. Nonetheless, it will be done with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives

As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. It is critical that we grow our customer base to do so. Since snow cone profit margins are around 90%, a growth in customer transactions and, therefore, revenue, will equate to growth in profitability with relatively little operating costs.
The Customer

Snow Cones & Skateboards has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for refreshing and healthy, ice cold treats while out in the sun and for more variety in recreational activities while exercising. This is a critical issue for our selected target market of outdoor recreationists.
The Value Proposition


Snow Cones & Skateboards is uniquely positioned to deliver value to outdoor recreationists. "Snow Cones & Skateboards will provide a cheap, delicious treat that's made naturally and also provide an opportunity to experience a different form of exercise without having to buy the expensive equipment." In order to deliver on this value proposition, our snow cones are made using natural ingredients such as cane sugar as opposed to high fructose corn syrup. Also, healthier options will be made available such as snow cones made with real fruit blends and without preservatives. On top of this, our stand is the only option for those wanting to experience the joy of skateboarding without having to purchase the equipment. My expertise in skateboarding also allows me to better educate and serve my customers, not only creating a safer experience but also a more enjoyable one. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors

We have a number of competitors within the snow cone market. We consider our key competitors to be: Josh's SnoShack and Tropical Sno. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Josh's SnoShack and Tropical Sno by offering healthier options and by adding more variety for the same price. Also, neither of these vendors provide recreational equipment rentals.

Key Strategies

Over the next 6 months our focus will be to research the most popular favors for snow cones, increase the amount of flavors and develop new styles of snow cones to appeal to a broader client base, develop marketing strategies, and monitor locations to find high traffic areas. This task will be undertaken in the context of our broader strategy to open a second stand. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Market brand and idea around the city of Tulsa, launch new gourmet snow cone flavors or increase skateboard inventory, and open a second stand
About this document
Snow cones and skateboard rentals Business Plan
This document was created by Ben of Snow Cones & Skateboards using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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