Noble roots media 1 Page Business Plan
Overview
Noble roots media has a clear business objective to develop, produce, promote and distribute media content and videography products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and grow revenue. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Noble roots media has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for corporate videography to enhance SME's marketing efforts; and the need for engaging, captivating and accessible film, TV and new media. This is a critical issue for our selected target market of Corporate communications and Marketing managers; and Pan-African youths (16-35years old).
The Value Proposition
Noble roots media is uniquely positioned to deliver value to SME Corporate communications and Marketing managers; and Pan-African youths (16-35years old). " as our products and services will add value to an SME's brand and to the individual consumers life." In order to deliver on this value proposition, we use our independence to give us access to implementing non traditional techniques in production, marketing and distribution.
Competitors
We have a number of competitors within the Media content and videography market. We consider our key competitors to be numerous and our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively because we are young, fresh and provide high production value at a reasonable cost.
Key Strategies
Over the next 6 months our focus will be to create and implement sales and fundraising strategies that will build content on our portfolio. This task will be undertaken in the context of our broader strategy to Grow revenue and expand to the global market. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: the launch of private filming studios; offer talent agency services; and win awards in Africa and internationally.
About this document
Media content and videography Business Plan
This document was created by Evelyn of Noble roots media using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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