Unique Difference Hair Care 1 Page Business Plan
Overview
Unique Difference Hair Care has a clear business objective to develop, produce, promote and distribute Natural Healthy Hair Care products and services. These products and services have been developed over 2years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Unique Difference Hair Care has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Professional Care Products and Difference in Hair Care. This is a critical issue for our selected target market of Military Soldiers.
The Value Proposition
Unique Difference Hair Care is uniquely positioned to deliver value to Military Soldiers. "Unique Difference Hair Care will give 15% Off Any Service Given." In order to be deliver on this value proposition, we Showing Quality Hair Care At A Good Price and they will tell others. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Natural Healthy Hair Care market. We consider our key competitors to be: Salons on the Northeast side of Columbia, SC
Great Clips, JC Penny's , Smart Styles. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Salons on the Northeast side of Columbia, SC
Great Clips, JC Penny's , Smart Styles by Hair Care Products Used and Style with flowing and shine.
Key Strategies
Over the next 6 months our focus will be to Advertise online, pass out flyers, radio promotion, and getting shirts made with company name and services. This task will be undertaken in the context of our broader strategy to Call business in Columbia, SC and outside of SC and do ads in newspapers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Focusing Everyday on Business Giving Back in the Community Planning and Reading about business growth
About this document
Natural Healthy Hair Care Business Plan
This document was created by Erica of Unique Difference Hair Care using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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