Prestige Transport 1 Page Business Plan
Overview
Prestige Transport has a clear business objective to develop Luxury timely transportation services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Prestige Transport has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Safety. This is a critical issue for our selected target market of Business travelers and Students.
The Value Proposition
Prestige Transport is uniquely positioned to deliver value to Business travelers and Students. "Prestige Transport will provide an affordable and timely means of transportation to our valued customers.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Luxury timely transportation market. We consider our key competitors to be: State transport and VIP . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with State transport and VIP by the use of Quality buses and highly trained drivers.
.
Key Strategies
Over the next 6 months our focus will be to seek funding after which we woukd Appoint a marketing manager to sell our idea to public and also to make our presence known.This task will be undertaken in the context of our broader strategy to Venture into new markets , add new routes. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 500 passengers per day ,20 fleets operating 6 routes and venturing into international markets ( Benin and Nigeria)
About this document
Luxury timely transportation Business Plan
This document was created by Ernest of Prestige Transport using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment