Pan-tree bakery 1 Page Business Plan
Overview
Pan-tree bakery has a clear business objective to develop, produce, promote and distribute Bread and pastry products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pan-tree bakery has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Availability of the products specially pandesal bread. This is a critical issue for our selected target market of Talayan.
The Value Proposition
Pan-tree bakery is uniquely positioned to deliver value to Talayan. "Pan-tree bakery will start to deliver breads every morning." In order to be deliver on this value proposition, We are the only bakery in the entire village. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Bread and pastries market. We consider our key competitors to be: Sari-sari store. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sari-sari store by making our own breads. We sell freshly baked breads and we open as early as 4:30am.
Key Strategies
Over the next 6 months our focus will be to Focus more on marketing strategy, hand out flyers and put adds like tarp. This task will be undertaken in the context of our broader strategy to Get atleast 90% of the customer in our village. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase the number of pandesal made per day. Develop more products. Get as many customer as possible
About this document
Bread and pastries Business Plan
This document was created by Kevin of Pan-tree bakery using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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