The 5 Minute Business Plan: Potentia Capital Business Plan

Potentia Capital 1 Page Business Plan

Overview
Potentia Capital has a clear business objective to distribute Finance products and services. These products and services have been developed over 2 yrs with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer

Potentia Capital has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Smart products and competitive rates. This is a critical issue for our selected target market of Small business owners.

The Value Proposition

Potentia Capital is uniquely positioned to deliver value to Small business owners. "Potentia Capital will Rate." In order to be deliver on this value proposition, we We understand small business. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors

We have a number of competitors within the Finance market. We consider our key competitors to be: The banks but selling there own products . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The banks but selling there own products by Because we are independent we sell everyone's product and are able to sell what vest suites the client.

Key Strategies

Over the next 6 months our focus will be to appoint relationship managers. This task will be undertaken in the context of our broader strategy to Appt a second manager. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Volume Portfolio size Brand awerness

About this document
This document was created by Gino of Potentia Capital using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.