Puterjunkie 1 Page Business Plan
Overview
Puterjunkie has a clear business objective to distribute Computer networking & installations products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Puterjunkie has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To give the customer a service they can afford and trust. This is a critical issue for our selected target market of Home owners.
The Value Proposition
Puterjunkie is uniquely positioned to deliver value to Home owners. "Puterjunkie will offer pc repair, networking, home automation,and digital camera systems.." In order to deliver on this value proposition, Our systems don't require any contracts or monthly payments and it all can be setup on your home PC or a custom built system.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Computer networking & installations market. We consider our key competitors to be: ADT, Geeksquad, Custom Security, & Certified Security. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with ADT, Geeksquad, Custom Security, & Certified Security by Honesty,better product for the price, and great tech support.
Key Strategies
Over the next 6 months our focus will be to have a product package or bundle that customers can afford and not be locked into a contract or pay a monthly fee. This task will be undertaken in the context of our broader strategy to Be able to offer home automation services . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Branch into businesses Obtain 50 customers Be a respected business
About this document
Computer networking & installations Business Plan
This document was created by William of Puterjunkie using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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