HoneyApple Creative 1 Page Business Plan
Overview
HoneyApple Creative has a clear business objective to develop, produce, promote and distribute Graphic Design & Social Media Marketing products and services. These products and services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
HoneyApple Creative has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to have effective and impactful creative communication for business. This is a critical issue for our selected target market of businesses and creative Individuals.
The Value Proposition
HoneyApple Creative is uniquely positioned to deliver value to businesses and creative Individuals. "HoneyApple Creative will deliver your message and brand identity from print to web and manage social media communications. We also train and educate future creatives.."
We believe graphic design and social media marketing go hand in hand so we offer the two together. This creates a cohesive message with greater impact. Many students find they leave university without the necessary working experience to land the job they expect and those who choose not to pay the now incredibly high tuition fees may struggle to gain the technical skills they need. Our hands on workshops, work experience and courses will tackle these issues as well as give those with a love of design and creative media the chance to have fun, learn and explore new career paths.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Graphic Design & Social Media Marketing market. We consider our key competitors to be: Media citizens.com
Inkeepress.co.nz
Jerichomedia.co.uk
Cedar.co.uk
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Media citizens.com
Inkeepress.co.nz
Jerichomedia.co.uk
Cedar.co.uk
by HoneyApple Creative has a wholistic approach to solving our client's problem. Because we create and deliver our client's message to where their audience is we ensure each design works effectively in the space it will be viewed and interacted with by the end user..
Key Strategies
Over the next 6 months our focus will be to be creative and unique in promoting our services. We will also network with other businesses. This task will be undertaken in the context of our broader strategy to be known for our expertise and servicives, holding regular training courses and workshops for children, teens and college students offering practical advice and key skills for real employment. This would include working or live briefs and projects for real businesses, giving the people attending the classes and workshops invaluable experience.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build a diversely skilled team, Launch educational workshops, Obtain key company contracts
About this document
Graphic Design & Social Media Marketing Business Plan
This document was created by Natalie of HoneyApple Creative using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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