JuggleMe 1 Page Business Plan
Overview
JuggleMe has a clear business objective to develop, produce, promote and distribute Instructional videos for juggling products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
JuggleMe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for high quality usable instructional videos. This is a critical issue for our selected target market of Jugglers of all levels.
The Value Proposition
JuggleMe is uniquely positioned to deliver value to Jugglers of all levels. "JuggleMe will Provide an app that teaches people of all skill levels how to juggle." In order to be deliver on this value proposition, we our USP is to capture a large audience with high quality content and then market and monetise opportunities to this captured market. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Instructional videos for juggling market. We consider our key competitors to be: None! There are similar sites for other minority sports but the quality is questionable. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with None! There are similar sites for other minority sports but the quality is questionable by There is a market out there that is not being targeted. This gives us a jump start on potential competition..
Key Strategies
Over the next 6 months our focus will be to Appoint app and content developers to deliver a great functioning app with high quality video content. This task will be undertaken in the context of our broader strategy to Develop a social media portal within the app where users can interact online anywhere with other jugglers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch App Obtain 100 paid downloads Launch social network features
About this document
Instructional videos for juggling Business Plan
This document was created by Carl of JuggleMe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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