Respond S.A. 1 Page Business Plan
Overview
Respond S.A. has a clear business objective to develop, produce, promote and distribute Emergency Medical Services and products. These products and services have been developed over 37 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Respond S.A. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as medical emergencies in a third world country. This is a critical issue for our selected target market of Business and Tourism expats.
The Value Proposition
Respond S.A. is uniquely positioned to deliver value to Business and Tourism expats. "Respond S.A. will Provide a service that works as a safety net so travellers and businessmen can focus on work rather than their medical safety." In order to be deliver on this value proposition, our unique private public partnership allows for the coverage of the whole country while providing premium services to paying customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Emergency Medical Services market. We consider our key competitors to be: SAM ambulance, Red Cross, and civilian vehicles. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with SAM ambulance, Red Cross, civilian vehicles by implementing properly trained, staffed, and supplied units.
Key Strategies
Over the next 6 months our focus will be to Launching web based app for customer enrolment on various evacuation services. This task will be undertaken in the context of our broader strategy with the addition of helicopter assets to expand reach of services while decreasing response times. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Complete training center Launch moto medic program Expand to entire countryside with helicopter access
About this document
Emergency Medical Services Business Plan
This document was created by Adam of Respond S.A. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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