RD FLOORS 1 Page Business Plan
Overview
RD FLOORS has a clear business objective to produce Hardwood Floors services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
RD FLOORS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as maintaining and installation of new hardwood floors. This is a critical issue for our selected target market of existing homes.
The Value Proposition
RD FLOORS is uniquely positioned to deliver value to existing homes. "RD FLOORS will deliver a high end product without cutting corners and deliver the absolute best customer service in the industry." In order to be able to deliver on this value proposition, with over 20 years experience and a willingness to adapt to the latest technology and techniques when most businesses still live in the past and are reluctant to incorporate modern technology. We are always learning, adapting, innovating. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hardwood Floors market. We consider our key competitors to be: Verazzano Floors, Renaissance Floors, Buono Floors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Verazzano Floors, Renaissance Floors, Buono Floors by we provide a more personal service and do not hand our customers off to automated services .
Key Strategies
Over the next 6 months our focus will be to invest in new equipment and promote and raise the profile of the company . This task will be undertaken in the context of our broader strategy to aquire new skills and train new employees . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Invest in new equipment obtain 15 new contractors and invest in new training.
About this document
Hardwood Floors Business Plan
This document was created by Ricardo of RD FLOORS using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment