Sarah Louise 1 Page Business Plan
Overview
Sarah Louise has a clear business objective to promote Early Childhood Consultant services.
The Business Objectives
My key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Sarah Louise has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Families being able to find me , finding suitable centres. This is a critical issue for our selected target market of Families looking for somewhere for there child to go.
The Value Proposition
Sarah Louise is uniquely positioned to deliver value to Families looking for somewhere for there child to go. "Sarah Louise will I provide a services for families who want their children in the best environment for their family. Whether it be in Childcare, kindergarten, home care, or nanny." In order to be deliver on this value proposition, we I have been working in the Early Childhood industry for 8 years and have got my early childhood degree at AUT where I also specialised in Montessori . I love working with children but as a parent I also understand how scary it is going into a centre and not knowing if this place is good enough for your family. Let me help take the stress out of looking for the right service as we can go through it together step by step in away that is less frighting so that you can have peace and mind that your family is in the best hands.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Early Childhood Consultant market. We consider our key competitors to be: There is only one other person doing a similar roll. I believe I can do better in this business as I confident in my ability to connect families with their correct child care service an that I like to work with people on a personal level . Also I am productive at putting my name out there and people knowing that there is someone that is willing to help their families in this very important time in their child/children's early life . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There is only one other person doing a similar roll. I believe I can do better in this business as I confident in my ability to connect families with their correct child care service an that I like to work with people on a personal level . Also I am productive at putting my name out there and people knowing that there is someone that is willing to help their families in this very important time in their child/children's early life by The reason I am going into this business is I can see that their is a huge need for families to get a better understanding of where they are wanting to send their child and also where are their children going to grow, and develop the best. Looking for a child care service can be terrifying specially when your not even sure of what you should be looking for. I won't to help families get a better idea of what the are looking for and to make sure they know all their options first. .
Key Strategies
Over the next 6 months our focus will be to Set up a website, business cards, send flyers to people's house . This task will be undertaken in the context of our broader strategy to Looking into doing talks to families about what they should be looking for in a quality child care setting . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch my business Develop a relationship with different childcare facilitators Build a client base
About this document
Early Childhood Consultant Business Plan
This document was created by Sarah of Sarah Louise using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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