S.B. Adisa Ltd 1 Page Business Plan

Luxury Shoes & Bags Business Plan

S.B. Adisa Ltd 1 Page Business Plan

Overview

S.B. Adisa Ltd has a clear business objective to produce Luxury Shoes & Bags products. These products have been developed over 9 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

S.B. Adisa Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer requirement for a world class African luxury brand. This is a critical opportunity for our selected target market of International luxury shoppers.

The Value Proposition

S.B. Adisa Ltd is uniquely positioned to deliver value to International luxury shoppers. "S.B. Adisa Ltd will provide products that are timeless and modern with an African heritage." In order to be deliver on this value proposition, we will capitalise on our unique product range, designs and materials which are consistent with the African heritage. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Luxury Shoes & Bags market. We consider our key competitors to range from Lolu London to Tom Ford, Jimmy Choo, Del Toro etc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lolu London, Tom Ford, jimmy choo, etc because we offer a more accessible price range with similar quality, and the opportunity for bespoke products.

Key Strategies

Over the next 6 months our focus will be on marketing and publicity to increase brand awareness. This task will be undertaken in the context of our broader strategy to expand into international markets in America, West Africa and Europe. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch brand and products, Obtain 100 customers, Feature in reputable publications.

About this document
Luxury Shoes & Bags Business Plan
This document was created by Samuel of S.B. Adisa Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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