Pure Sites LTD 1 Page Business Plan
Overview
Pure Sites LTD has a clear business objective to develop Websites and Software services. These services have been developed over 3 Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key medium term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process and develop profitability through volume of monthly fees.
The Customer
Pure Sites LTD has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for small businesses to access affordable professional websites.. This is a critical issue for our selected target market of New starts and small businesses.
The Value Proposition
Pure Sites LTD is uniquely positioned to deliver value to New starts and small businesses. "Pure Sites LTD will Produce a world class website at small business prices." In order to be deliver on this value proposition, I will rely on the fact that at my core I'm a project manager. I look for alternatives to the obvious (and often costly) solutions to deliver value and function. This capability is the result of my extensive experience and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Websites and Software market, There are many one man bands and development companies to compete with. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively by creativity, customer service and relationship building.
Key Strategies
Over the next 6 months our focus will be to Join networking groups and actively seek referrals.. This task will be undertaken in the context of our broader strategy to Look for larger value clients again using referrals. At this point I hope to be offering software consulting and project management.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 Customers Turnover £50000 Make a profit
About this document
Websites and Software Business Plan
This document was created by Peter of Pure Sites LTD using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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