Town Music Lessons 1 Page Business Plan
Overview
Westport Music Lessons has a clear business objective to develop the finest quality music lessons services in Fairfield County. This high level of quality services has been developed over 19 years, with a core focus on addressing key customer educational and developmental desires and the associated opportunities.
The Business Objectives
When, as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow our number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Westport Music Lessons has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as making music fun, and making the challenges welcomed by the learner. This is a critical issue for our selected target market of "gradual learning 8 year-olds with supportive parents who have financial means to invest wisely in learning music. All ages are key and targeted, but optimally, age 8 is the highest value as a settled-longevity customer.
The Value Proposition
Westport Music Lessons is uniquely positioned to deliver value . "gradual learning 8 year-olds with supportive parents who have financial means to invest wisely in learning music. All ages are key and targeted, but optimally, age 8 is the highest value as a settled-longevity customer." "Westport Music Lessons will provide the highest quality of personalized attention to your child or aspiring musician in a 45 minute span. Higher quality attention than they recieve from anyone else, in a given week.." In order to be deliver on this value proposition, we have a staff who has had a long-lived, rich tradition of providing high quality attention during our lessons. Our instructors are hired based on their ability to become integrated with this way of teaching, and our culture is steeped in this tradition.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Music Lessons market. We consider our key competitors to be: Westport Music Center and Multiple local freelance instructors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Westport Music Center and the multiple freelance instructors in the visciniy by Our good web presence, flyer campaigns and a highly consistent style of delivery of our services.
Key Strategies
Over the next 6 months our focus will be to Increase word of mouth referrals . This task will be undertaken in the context of our broader strategy to "create a self sustaining, increasing pupil roster". These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain roster of 100 pupils, obtain roster of 200 pupils and, as a solid level, to obtain roster of 300 pupils.
About this document
Music Lessons Business Plan
This document was created by John of Town Music Lessons using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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