Renegade Sports - incorporating Fitness Machines 1 Page Business Plan
Overview
Renegade Sports - incorporating Fitness Machines has a clear business objective to develop, produce, promote and distribute Sports nutrition products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Renegade Sports - incorporating Fitness Machines has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Consistently delivering results. This is a critical issue for our selected target market of Shops and clubs.
The Value Proposition
Renegade Sports - incorporating Fitness Machines is uniquely positioned to deliver value to Shops and clubs. "Renegade Sports - incorporating Fitness Machines will Supply premium sports nutrition and clothing. Also provide unique training services." In order to be deliver on this value proposition, we Unrivalled experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sports nutrition market. We consider our key competitors to be: Iron nutrition
Holland and Barrett
Atlas gym
Warehouse gym
Causeway cross fit . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Iron nutrition
Holland and Barrett
Atlas gym
Warehouse gym
Causeway cross fit by Better sourcing and more experience .
Key Strategies
Over the next 6 months our focus will be to Open new premises . This task will be undertaken in the context of our broader strategy to Open a performance centre . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase sales of 3 distribution nutrition brands Implement training courses & group / one on one sessions Introduce clothing brands
About this document
Sports nutrition Business Plan
This document was created by Dave of Renegade Sports - incorporating Fitness Machines using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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