Samantha P Photography 1 Page Business Plan

Product Photography Business Plan

Samantha P Photography 1 Page Business Plan



Overview
Samantha P Photography has a clear business objective to provide a quality Product Photography service. This service has been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer

Samantha P Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as sharp, beautiful and realistic photos to promote our customers business. This is a critical issue for our selected target market of perfect pictures for promoting.
The Value Proposition


Samantha P Photography is uniquely positioned to deliver value to perfect pictures for promoting. "Samantha P Photography will provide beautiful, clear and realistic pictures of your product." In order to deliver on this value proposition, Samantha P Photography offer the choice of plain, detailed or no background at all. The use of your product imagery will be endless. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors

We have a number of competitors within the Product Photography market. We consider our key competitors to be: My Light Box, Pack and Product Brisbane. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with My Light Box, Pack and Product Brisbane by providing fast time frames with quality work.

Key Strategies

Over the next 6 months our focus will be to increase the activity of the Facebook business page. This task will be undertaken in the context of our broader strategy to extended our clientele base and industry contacts. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 1000 Likes on Facebook, to be recognised in print by clients and have a successful blog so I can share my success in a hope to inspire them to reach for their goals.
About this document
Product Photography Business Plan
This document was created by Samantha of Samantha P Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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