San Juan Crab Farm 1 Page Business Plan
Overview
San Juan Crab Farm has a clear business objective to develop, produce, promote and distribute mud crab products. These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
San Juan Crab Farm has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as inconsistent quality and volume. This is a critical issue for our selected target market of Restaurant and resorts.
The Value Proposition
San Juan Crab Farm is uniquely positioned to deliver value to Restaurant and resorts. "San Juan Crab Farm will provide quality, fresh and home grown crab." In order to be deliver on this value proposition, we quality of soil, food, water resource. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the mud crab market. We consider our key competitors to be: San juan markey and nearby crab farms. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with San juan markey and nearby crab farms by Technical knowledge and skills .
Key Strategies
Over the next 6 months our focus will be to Develop new strategies . This task will be undertaken in the context of our broader strategy to Distribute . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: choose the appropriate caging system monitor the maturity cycle find distribution channel
About this document
mud crab Business Plan
This document was created by Noreen of San Juan Crab Farm using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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