Shakti Energy 1 Page Business Plan
Overview
Shakti Energy has a clear business objective to distribute Energy products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Shakti Energy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Providing affordable light. This is a critical issue for our selected target market of Township residents.
The Value Proposition
Shakti Energy is uniquely positioned to deliver value to Township residents. "Shakti Energy will Save money compared to paraffin and candles." In order to be deliver on this value proposition, we Cheaper than paraffin. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Energy market. We consider our key competitors to be: Solar lights. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Solar lights by Pricing and recharge method.
Key Strategies
Over the next 6 months our focus will be to Appoint sales staff. This task will be undertaken in the context of our broader strategy to Expand. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Setup TLE's Get customers Replicate
About this document
Energy Business Plan
This document was created by Vijay of Shakti Energy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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