Sweethearts Network 1 Page Business Plan
Overview
Sweethearts Network has a clear business objective to develop, produce, promote and distribute media content products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Sweethearts Network has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as guilty, secret fetish. This is a critical issue for our selected target market of middle age men.
The Value Proposition
Sweethearts Network is uniquely positioned to deliver value to middle age men. "Sweethearts Network will not a babe, a virtual girlfriend." In order to be deliver on this value proposition, we access to cheap, undiscovered models. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the media content market. We consider our key competitors to be: Playboy, Vivid. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Playboy, Vivid by Niche product, niche models, cheat talent and production..
Key Strategies
Over the next 6 months our focus will be to Attract viewers to debut project.. This task will be undertaken in the context of our broader strategy to Top 50 POV Clips store.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch 1st series launch new store convert 5 percent of site viewers into customers o
About this document
media content Business Plan
This document was created by Lynn of Sweethearts Network using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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