Wink & Wave Salon 1 Page Business Plan
Overview
Wink & Wave Salon has a clear business objective to promote Lash Extentions & Nail Care products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Wink & Wave Salon has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Need English speaking nail technicians who are fashion forward, experienced and willing to work.. This is a critical issue for our selected target market of Stay at home moms.
The Value Proposition
Wink & Wave Salon is uniquely positioned to deliver value to Stay at home moms. "Wink & Wave Salon will Provide appointment or walk in beauty service that is fast and efficient.." In order to be deliver on this value proposition, we We have available or on call nail technicians and lash Extention technicians that can provide services anytime of the day when the client needs it to be done.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Lash Extentions & Nail Care market. We consider our key competitors to be: Pure Bliss, Corinthians, Signature. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pure Bliss, Corinthians, Signature. by Experienced and on the cutting edge of new trends in the Lash and Nail business. .
Key Strategies
Over the next 6 months our focus will be to Open a salon and market through advertising and signage. . This task will be undertaken in the context of our broader strategy to Expand services beyond lashes and nails. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain a location Obtain 100 new clients Add on more services
About this document
Lash Extentions & Nail Care Business Plan
This document was created by Char of Wink & Wave Salon using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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