Balancing Act Wellness Services 1 Page Business Plan
Overview
Balancing Act Wellness Services has a clear business objective to provide balanced lifestyle services. These services have been developed over the past 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers . Our long term objective is to build a clear customer acquisition process.
The Customer
Balancing Act Wellness Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the difficulties associated with juggling the demands of 21st century living. This is a critical issue for our selected target market of school principals and corporate executives.
The Value Proposition
Balancing Act Wellness Services is uniquely positioned to deliver value to School principals and corporate executives. "Balancing Act Wellness Services will assist clients to achieve and maintain work life balance in order to live life fully." In order to be deliver on this value proposition, we provide a range of services to suit individual clients achieve their goals. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Balanced lifestyle market. We consider our key competitors to be not targeting this market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other competitors through the provision of a wide range of services : coaching, debriefing , conflict resolution, holistic wellness services.
Key Strategies
Over the next 6 months our focus will be to develop a marketing strategy. This task will be undertaken in the context of our broader strategy to expand into personal consulting for celebrity clients. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 10 DEC clients 10 Corporate clients 2 celebrity clients.
About this document
Balanced lifestyle Business Plan
This document was created by Kerry of Balancing Act Wellness Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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