iWine Down 1 Page Business Plan
Overview
iWine Down has a clear business objective to provide Wine and Tapas services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
iWine Down has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as affordable and quality services in an environment with relaxing atmosphere. This is a critical issue for our selected target market of corporate and wine image seekers.
The Value Proposition
iWine Down is uniquely positioned to deliver value to corporate and wine image seekers. "iWine Down will be a space for those who enjoy status and discovering wine, with a few nibbles on the side." In order to be able to deliver on this value proposition, we offer a cool space open to everyone who may love, like or perhaps have no idea about wine. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Wine and Tapas market. We consider our key competitors to be XXXXXX. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with XXXXXXXX by YYYYYYY.
Key Strategies
Over the next 6 months our focus will be to refine our services while we develop marketing plans. This task will be undertaken in the context of our broader strategy to choose a wine and tapas menu. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Identify the perfect location, develop the menus and establish key suppliers.
About this document
Wine and Tapas Business Plan
This document was created by Raelene of iWine Down using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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