Be Good 1 Page Business Plan
Overview
Be Good has a clear business objective to CREATE, SUPPORT and EMPOWER Social Responsibility strategies for both individuals and corporately. We make being good easy. These services have been developed one year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Be Good has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as not having the committed and effective man power to not only represent but execute good projects effectively. People need help in sourcing, evaluating and choosing sustainable social projects for good to avoid spending money on projects that cannot prove sustainable or valuable to social good.This is a critical issue for our selected target market of Be-Gooders!
The Value Proposition
Be Good is uniquely positioned to deliver value to Be-Gooders! "Be Good will help you create, support and establish a personal or corporate model of doing good deeds." In order to deliver on this value proposition, Our team of Be -Gooders have not only the heart for helping people but experience with managing client portfolios for individual and corporate social responsibility. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Social Responsibility made easy market. We consider our key competitors to be: corporate social responsibility and marketing teams already established by companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Individual and corporate social responsibility consulting by modern, Creative, innovative and more cost effective way of doing good without the hassle. We make doing good easy for you!.
Key Strategies
Over the next 6 months our focus will be to CREATE: Meet with both individual and corporate entities to propose strategies for doing good based on their individual needs and capacity,. This task will be undertaken in the context of our broader strategy to SUPPORT: Manage and execute our clients "good" portfolios based on their individual vision, mission and planned outcomes.These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain a minimum of 4 annual contracted portfolios Obtain a minimum of 20 be good tasks and execute successfully by the end of 2014 and finally, Obtain some media attention
About this document
Social Responsibility made easy Business Plan
This document was created by Brittany of Be Good using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment