Terroir Homes 1 Page Business Plan
Overview
Terroir Homes has a clear business objective to produce new custom homes and pre-construction services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Terroir Homes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as new to the area or desiring to hire a trusted advisor for their high-end resort living home in Central Oregon. This is a critical issue for our selected target market of California transplants and local move-up clients.
The Value Proposition
Terroir Homes is uniquely positioned to deliver value to California transplants and local move-up clients. "Terroir Homes will provide trusted and friendly advising through the difficult and demanding process that is new custom construction." In order to deliver on this value proposition, we use our knowledge of the area, professionals, resources, and express our desire to create lifelong client relationships. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the New custom homes market. We consider our key competitors to be: SunForest Construction, Timberline Homes, PacWest Homes, and Norman Homes. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with builders by using our unique defined service delivery process and estimating/management software.
Key Strategies
Over the next 6 months our focus will be to Network and direct mail. This task will be undertaken in the context of our broader strategy towards Event Sponsorship and enhanced social marketing. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build 6 custom homes and 4 spec homes in a calendar year, hire an office manager and project manager, and open an out of state office
About this document
New custom homes Business Plan
This document was created by Rick of Terroir Homes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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