Bloo Munki Hampers 1 Page Business Plan
Overview
Bloo Munki Hampers has a clear business objective to develop, produce, promote and distribute Hampers for all occasions products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bloo Munki Hampers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Great value convenience gift that can be custom ordered.. This is a critical issue for our selected target market of 20-45 year olds.
The Value Proposition
Bloo Munki Hampers is uniquely positioned to deliver value to 20-45 year olds. "Bloo Munki Hampers will Value for money, beautifully packaged last minute gift ideas.." In order to be deliver on this value proposition, we Fast service, possible home deliveries.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hampers for all occasions market. We consider our key competitors to be: Various online stores and also in stores like big w etc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Various online stores and also in stores like big w etc by Fast service. Custom orders. Delivery. Value..
Key Strategies
Over the next 6 months our focus will be to Facebook sharing.
Posters, pamphlets, new products, buying in bulk, web page. Business cards.. This task will be undertaken in the context of our broader strategy to Move on to online sales & postage. Premium products. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 likes by christmas Sell all hampers by Christmas Launch new product for jan
About this document
Hampers for all occasions Business Plan
This document was created by Danielle of Bloo Munki Hampers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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