Blooming Forever 1 Page Business Plan
Overview
Blooming Forever has a clear business objective to develop, produce and distribute Fabric floristry and memory textiles. The company is in its initial stages have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to develop a real alternative to wedding floristry. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the development of new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Blooming Forever has been created with a clear focus on the needs of our customers. We will Enable customers to keep their treasured wedding bouquets and display memories their beautiful memories and treasured keepsakes. This is a critical issue for our selected target market of Brides, who traditionally carry cut flowers at their weddings grooms and parents-to-be who
The Value Proposition
Blooming Forever is uniquely positioned to deliver value to Brides, grooms and parents-to-be!. "Blooming Forever creates Souvenirs from your most magical, life changing moments.." In order to be deliver on this value proposition, we Brilliantly talented and hugely passionate textile artistry. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fabric floristry and memory textiles market. We consider our key competitors to be: Fresh florists
Other textile artists
Wedding planners. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fresh florists
Other textile artists
Wedding planners by Unique artistic approach
No other known textile florist specialists in area.
Key Strategies
Over the next 6 months our focus will be to Develop textile and business skills further. This task will be undertaken in the context of our broader strategy to Develop product range and catalogue. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Textile training Portfolio of products Internet and wedding roadshow presence
About this document
Fabric floristry and memory textiles Business Plan
This document was created by Helen of Blooming Forever using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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