Proformance Massage Therapy 1 Page Business Plan
Overview
Proformance Massage Therapy has a clear business objective to promote Increase proformance and balance services. These services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Proformance Massage Therapy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Decreasing in clients pain and increase in training potential. This is a critical issue for our selected target market of Runners and collegiate athletes.
The Value Proposition
Proformance Massage Therapy is uniquely positioned to deliver value to Runners and collegiate athletes. "Proformance Massage Therapy will Provide a custom massage therapy session to tailor their needs and training deficits." In order to be deliver on this value proposition, we My unique ability to intertwine modalities to optimize recovery and training productivity. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Increase proformance and balance market. We consider our key competitors to be: Spas and Rome Athletic Club. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Spas and Rome Athletic Club by My background as an athletic trainer and years of proven experience as a massage therapist.
Key Strategies
Over the next 6 months our focus will be to Establish operating hours. I will continue to be proactive in educating clients about massage therapy, listen to their training goals and put together a massage therapy, stretching and properly scheduling their next appointment. . This task will be undertaken in the context of our broader strategy to Expand by finding an additional massage therapist . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 clients 3 massage running clinics 2 Massage Education night ls
About this document
Increase proformance and balance Business Plan
This document was created by Josh Dollahite of Proformance Massage Therapy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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