Budget recovery service 1 Page Business Plan
Overview
Budget recovery service has a clear business objective to develop, produce, promote and distribute Auto breakdown recovery services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow a repeat customer base. Rapid customer growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Budget recovery service has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Motor vehicle breakdown at a lower cost. This is a critical issue for our selected target market of Drivers.
The Value Proposition
Budget recovery service is uniquely positioned to deliver value to Drivers. "Budget recovery service will use class b and class d1 vehicles and then we can provide the same service at a lower cost to the customer." In order to deliver on this value proposition, we Use vans as they cost less to run than a lorry so company saving can be customer savings while still generating a profit. This capability forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Auto breakdown recovery market. We consider our key competitors to be: Alpha recovery, able recovery , AA, RAC. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Alpha recovery, able recovery , AA, RAC by Direct contact line with recovery agents means less waiting time for the customer as their is no Chinese whispers I.e call centre, dispatch depot, local agent, customer
Key Strategies
Over the next 6 months our focus will be to Find a fresh customer base to generate more income into the business. This task will be undertaken in the context of our broader strategy to Expand the fleet with a purpose built recovery vehicle . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain purpose built recovery vehicle Start to operate from a depot Increase fleet and staff
About this document
Auto breakdown recovery Business Plan
This document was created by Jordan of Budget recovery service using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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