Clear-Coat 1 Page Business Plan
Overview
Clear-Coat has a clear business objective to develop, produce, promote and distribute Scratch Protection services. These services have been developed over 5 years+ with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Clear-Coat has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is to solve and provide customers with the best scratch protection experience in the most professional manner. This is a critical issue for our selected target market of college students and technology device users.
The Value Proposition
Clear-Coat is uniquely positioned to deliver value to Customers. "Clear-Coat will be the best Scrath Protection service in the world! Providing Life time guaranteed and consistent quality." In order to deliver on this value proposition, Nobody will give the effort that myself and staff will give, we strive to be the best and give consistent results each and everyday. We are a team and will continue to put customers first and delever the best service possible.. This capability has taken considerable time and resources to develop and form the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Scratch Protection market. We consider our key competitors to be: Invisble, Anti clear,Buff armor screen protector etc.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively. We provide better customer service, and contually finding ways to improve and Innovate! We adjust to market trends.
Key Strategies
Over the next 6 months our focus will be to use marketing techniques to promote the business to exceed expectations. Customers are First Priority. Keep Customers happy!. This task will be undertaken in the context of our broader strategy. In 12 months I would like to add a new innovative product along with one establish, too boost exposure to the brand, making it more attractive. Also adding incentives to benefit existing customers and increase customer base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain 200 or more potential customers. Set up displays to promote business to various locations and acquire potential customers and keep existing customers. Add new products to implement clear coat brand , to boost sales and acquire new customer base.
About this document
Scratch Protection Business Plan
This document was created by Chris of Clear-Coat using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment