Digital Arts Training 1 Page Business Plan
Overview
Digital Arts Training has a clear business objective to develop, produce, promote and distribute Design Software Training services. These services have been developed over 2 weeks with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Digital Arts Training has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for guided short courses in design and animation at affordable prices. This is a critical issue for our selected target market of young students and workers aged between 14 and 45 years old who like graphic design or need to learn it for their own business.
The Value Proposition
Digital Arts Training is uniquely positioned to deliver value to young students and workers aged between 14 and 45 years old who like graphic design or need to learn it for their own business. "Digital Arts Training will Provide affordable short courses that are industry relevant with real professional projects." In order to be deliver on this value proposition, our short courses on character animation and 3D modelling are unique in the short course industry. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Design Software Short Courses market. We consider our key competitors to be: Alpha CC, Dynamic Web Training, City Desktop Training, Bring Your Own Laptop, Creative Mentor, Odyssey Training, New Horizons Training, Raising the Bar Training, CCE (Sydney Uni), iKite, Computer Training Options.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Alpha CC, Dynamic Web Training, City Desktop Training, Bring Your Own Laptop, Creative Mentor, Odyssey Training, New Horizons Training, Raising the Bar Training, CCE (Sydney Uni), iKite, Computer Training Options. by sole trader in a small business structure is cheaper to run and able to offer lower course prices.
Key Strategies
Over the next 6 months our focus will be to invest in advertising and offer quality courses at competitive prices. This task will be undertaken in the context of our broader strategy to develop new courses that are unique and relevant to our audience. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers per month, launch new courses and become a leading design training centre.
About this document
Design Software Short Courses Business Plan
This document was created by Mario of Digital Arts Training using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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