Dimensional Design Works, LLC 1 Page Business Plan
Overview
Dimensional Design Works, LLC has a clear business objective to produce Laser engraving, etching, marking and cutting products and services. These products and services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to build our sales and add new products and services. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers through the addition of services. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Dimensional Design Works, LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a quick turn-around of their product. This is a critical issue for our selected target market of manufacturers of metal, plastic, acrylic and wood parts.
The Value Proposition
Dimensional Design Works, LLC is uniquely positioned to deliver value to manufacturers of metal, plastic, acrylic and wood parts. "Dimensional Design Works, LLC will provide laser services with short lead times allowing our customers to maximize theirs." In order to deliver on this value proposition, we feel our small size allows for more personalized service and attention to deadlines. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Laser engraving, etching, marking and cutting market. We consider our key competitors to be: Northeast Laser. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Northeast Laser because we are centrally located geographically to a wide variety of manufacturers.
Key Strategies
Over the next 6 months our focus will be to Develop a website, start an email distribution list and invite potential clients to sign up for a monthly newsletter. This task will be undertaken in the context of our broader strategy to develop a monthly newsletter and make sales calls. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Buy a 3D printer, move to a stand-alone facility, and be financially stable enough to quit our current jobs.
About this document
Laser engraving, etching, marking and cutting Business Plan
This document was created by Anthony & Denise of Dimensional Design Works, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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