Front Page Realty, LLC 1 Page Business Plan

Real Estate Business Plan

Front Page Realty, LLC 1 Page Business Plan

Overview

Front Page Realty, LLC has a clear business objective to develop, produce, promote and distribute Real Estate services. These services have been developed over 13 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire Agents. Agent acquisition is considered to be the critical activity and we are seeking to grow the number of agents. We understand that agent growth could be at the expense of profitability, and that there is a cost associated with agent acquisition. Our long term objective is to build a clear agent acquisition process.

The Customer

Front Page Realty, LLC has been created with a clear focus on the needs of our Agents and clients. Through a structured agent discovery process, we have validated the key agent problem as Helping agents to be more skillful by providing training. Agents are concerned with commission splits, training and more leads.. These are critical issues for our selected target market of Agents.

The Value Proposition

Front Page Realty, LLC is uniquely positioned to deliver value to Agents and clients. "Front Page Realty, LLC is a full service real estate company with the commission split to agents and sellers at a discount rate while offering all the tools of a full service company." In order to deliver on this value proposition, we offer individual websites for the agents as well as individual websites for each property that is listed. We also offer a 1-800 number for each listing that is also posted on Craigslist for the agent. This will continually provide the agents with leads daily. We will also create You Tube videos for each property listing with all leads going to the agents. Each agent will receive their own E-fax, Email address as well as a private phone line. We also offer a flat fee commission structure.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Real Estate market. We consider our key competitors to be: Remax, Keller Williams Realty, Century 21.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Remax, Keller Williams Realty, Century 21. by lower commission split for the agents while providing the same services as a full service brokerage. This is also true for our seller clients as well. We offer clients lower commission rates while still receiving the same service as a full service brokerage..in return this will create a lot of volume and listings which will create more signs in front of homes which will create more buyer leads for the agents.

Key Strategies

Over the next 6 months our focus will be to Appoint Team Leaders for each office. Expand to 3 different offices. We will send direct mailers, emails. Also have recruiting and training events.. This task will be undertaken in the context of our broader strategy to Have our own in house Title Company.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 200 Agents 100 closings per month. Launch an in house title company.

About this document
Real Estate Business Plan
This document was created by Kim of Front Page Realty, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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