cape cod chowda 1 Page Business Plan
Overview
cape cod chowda has a clear business objective to develop, produce, promote and distribute organic chowders products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
cape cod chowda has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Tasty organic chowders. This is a critical issue for our selected target market of Farmers Market attendees.
The Value Proposition
cape cod chowda is uniquely positioned to deliver value to Farmers Market attendees. "cape cod chowda will Provide tasty organic chowders that will have target customers coming back to buy week after week." In order to be deliver on this value proposition, we Creamy chowders that customers say is the best they ever tasted and is reasonsbly priced. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the organic chowders market. We consider our key competitors to be: Other Farmers Market vendors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other Farmers Market vendors by Highest quality ingredients, memorable taste, easy to like and prefer, convenient to buy and eat at point of sale.
Key Strategies
Over the next 6 months our focus will be to Test new retail chowder product . This task will be undertaken in the context of our broader strategy to Acquire customers to generate sales. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch successful products Acquire 50 satistfied customers Generate repeat business and multiple sales per customer
About this document
organic chowders Business Plan
This document was created by Joe of cape cod chowda using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment