The Flower Fountain 1 Page Business Plan
Overview
The Flower Fountain has a clear business objective to develop, produce, promote and distribute Flowers products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
The Flower Fountain has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Ensuring the business is profitable. This is a critical issue for our selected target market of Wedding and funerals.
The Value Proposition
The Flower Fountain is uniquely positioned to deliver value to Wedding and funerals. "The Flower Fountain will Quality Be spoked arrangements at a very competitive price." In order to be deliver on this value proposition, we We are a local family run company with over 30 years experience in quality floristry. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Flowers market. We consider our key competitors to be: Local established florists. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local established florists by Top quality designs.
Key Strategies
Over the next 6 months our focus will be to open a successful quality florist shop. This task will be undertaken in the context of our broader strategy to Consolidate with a profit making business. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open the premises Break even Enter into profit
About this document
Flowers Business Plan
This document was created by Lee of The Flower Fountain using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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