Funky Fish UK 1 Page Business Plan

Fashion accessories Business Plan

Funky Fish UK 1 Page Business Plan

Overview

Funky Fish UK has a clear business objective to promote Fashion accessories products. These products have been developed over years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Funky Fish UK has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as affordable funky accessories that look great. This is a critical issue for our selected target market of Girls aged 5 to 20.

The Value Proposition

Funky Fish UK is uniquely positioned to deliver value to Girls aged 5 to 20. "Funky Fish UK will make you and your outfits look funky and great." In order to deliver on this value proposition, we are individual, different, affordable and funky. This capability has taken considerable
time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fashion accessories market. We consider our key competitors to be:
Clair's
Accessorise,
Supermarkets,
Fashion retails.

Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with all of these by being a individual brand specialising in a small part of the Fashion market .

Key Strategies

Over the next 6 months our focus will be to Open Retail shops in major Conurbations in the UK and supplement these with shops in Holiday resorts and Concession stores . This task will be undertaken in the context of our broader strategy to Build up the brand Funky Fish in the UK. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: First two pop up shops for November/ December 2013 to test market 5 shops up and running and in profit by the end of the first year. Within 5 years min of 20 shops strategically placed in major conurbations in the UK and traditional UK holiday destinations.

About this document
Fashion accessories Business Plan
This document was created by David of Funky Fish UK using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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