Blitz 1 Page Business Plan
Overview
Spartan Fitness has a clear business objective to develop, and promote Sports and fitness services. These services have been developed as a idea over One year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new gym Whilst our existing products have been useful for researching the customers needs new ideas are required to fully capture business potential and dominance in the local area. Our growth path is clearly oriented around the addition of new services the development of these new services and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Spartan Fitness has been created with a clear focus on the needs and wants of our customers. Through a structured customer discovery process, we have validated the key customer problem to promote health and build self confidence. This is a critical issue for our selected target market of Sports and Fitness sector.
The Value Proposition
Spartan Fitness is uniquely positioned to deliver value to Fitness. "Spartan Fitness will transform and change you buy making you reach your true potential and reach your desire goal." In order to be able to deliver on this value proposition, we We stand on the edge of what is humanly possible and push the clients body and mind making you look great and feel good. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sports and fitness market. We consider our key competitors to be: Sweat shed primal fitness and gorilla warfare . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sweat shed primal fitness and gorilla warfare.
We are a no nonsense cheap and affordable gym run by members for members.
Key Strategies
Over the next 6 months our focus will be to To acquire Training Premises and further the knowledge and training methods.
This task will be undertaken in the context of our broader strategy to To have 50 regular members. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Dominance of the market
Be a leading name in sports training
About this document
Sports and fitness Business Plan
This document was created by Darren of Blitz using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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