Games Mark HQ 1 Page Business Plan
Overview
Games Mark HQ has a clear business objective to develop, produce, promote and distribute Video Games products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Games Mark HQ has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of quality entertainment. This is a critical issue for our selected target market of Hardcore Gamers.
The Value Proposition
Games Mark HQ is uniquely positioned to deliver value to Hardcore Gamers. "Games Mark HQ will Actually play an interesting game without paying an arm and a leg.." In order to be deliver on this value proposition, we We are directly involved with our market by building clnnections and understandings with gamers at Lan Centers and Local Gaming Events. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Video Games market. We consider our key competitors to be: Valve, Rovio. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Valve, Rovio by We plan on the longevity of our games and not just one hit wonders that release as we feel but work for the demand of our gamers..
Key Strategies
Over the next 6 months our focus will be to Assemble a new team concieved of artists, programmers, and designers to create new AAA titles , comprabable to big studios, on a low budget. This task will be undertaken in the context of our broader strategy to Start designs for the next competative design.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Android Game Launch PC Game Launch Playstation Game
About this document
Video Games Business Plan
This document was created by Ryan of Games Mark HQ using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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