KB Cake Shop 1 Page Business Plan
Overview
KB Cake Shop has a clear business objective to produce custom cakes and cheesecakes. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
KB Cake Shop has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of custom cake shops in the area. This is a critical issue for our selected target market of high class residents and entertainers.
The Value Proposition
KB Cake Shop is uniquely positioned to deliver value to high class residents and entertainers. "KB Cake Shop will provide an over the top cake that is uniquely designed for you without sacrificing quality ingredients and flavor." In order to be deliver on this value proposition, we are using our 15 years experience and an overflowing creative mind. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Custom cakes, cheesecakes market. We consider our key competitors to be: Frost It Cafe
Dimples
Celebrity cafe
Cupcakes squared.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with These bakeries by producing more creative and more unique products with a higher standard of ingredients and flavor. Over the top and extreme. Everything from scratch...no mixes.
Key Strategies
Over the next 6 months our focus will be to open an online shop for cheesecakes and work toward getting them in local restaurants. This task will be undertaken in the context of our broader strategy to open a store front. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Rent commercial kitchen, sell cheesecakes to local restaurants, Open own storefront.
About this document
Custom cakes, cheesecakes Business Plan
This document was created by Kelly of KB Cake Shop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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