Izama 1 Page Business Plan
Overview
Izama has a clear business objective to develop, produce, promote and distribute Gujiya Indian Sweet products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Izama has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the availability of a homemade traditional Indian sweet in the local market. This is a critical issue for our selected target market of Retailers and supermarkets.
The Value Proposition
Izama is uniquely positioned to deliver value to Retailers. "Izama will provides a delicious traditional Indian sweet that tickles one's taste buds." In order to be deliver on this value proposition, we make use of a secret and unique recipe by my grandmom. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Gujiya Indian Sweet market. We consider our key competitors to be: Other sweets. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other sweets by our unique and secret recipe.
Key Strategies
Over the next 6 months our focus will be to Get professional help
Perform a market search
Get feedback from people. This task will be undertaken in the context of our broader strategy to Expand into a new product
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 1st contract from a supermarket 3 supermarket Launch a new product
About this document
Gujiya Indian Sweet Business Plan
This document was created by Anushka of Izama using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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