Tagg Gaming Industry 1 Page Business Plan
Overview
Tagg Gaming Industry has a clear business objective to develop, produce, promote and distribute Board and card game products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Tagg Gaming Industry has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem being that there are not any good tactical board games. This is a critical issue for our selected target market of serious gamers.
The Value Proposition
Tagg Gaming Industry is uniquely positioned to deliver value to serious gamers. "Tagg Gaming Industry will create ultimate board games for serious gamers. We replace old games like Risk." In order to deliver on this value proposition, our developing team takes fun components from popular games and combines them to create the ultimate game. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Board and card games market. We consider our key competitors to be: Hasbro, and Avalon Hill. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hasbro, and Avalon Hill by creating unique board games.
Key Strategies
Over the next 6 months our focus will be to make at least 10 unique games that will appeal to all ages. This task will be undertaken in the context of our broader strategy to create a new arsenal of games and branch out into electronic games. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Make $1000 in sales, launch electronic gaming products, and manufacture a total of 24 games
About this document
Board and card games Business Plan
This document was created by Christian of Tagg Gaming Industry using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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